Randy goes toe-to-toe in rockin’ video.
Action video builds brand persona and brings Randy Couture up close and personal as he explains what makes BioXgenic so special.
Behind The Scenes
Sweet Packaging Sells Hard At Retail
With bold, new package design and strategic help from James Ross, BioXGenic, men’s sexual health supplements had secured shelf space in national retail chains like CVS, Vitamin Shoppe, GNC and Walgreens. With a retail footprint now established in these stores we needed to make a marketing splash to gain attention and grow the brand.
A Dream Team
We tapped six-time UFC World Champion, Randy Couture to be the face of the brand. One of the toughest men in the world, with real street “cred”, he was the perfect spokesman for BioXGenic. Admired and looked up to by our target market, we built an ecommerce website featuring him and a sampling initiative.
Getting "Social" Online
Retargeting, Facebook and Instagram ads resulted in millions of impressions while bringing Randy to the forefront. The simple impactful ads generated massive website traffic, boosting online and retail sales, while also building brand recognition.