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My Pure Life

Delivering an appetizing brand experience.

My Pure Life, a startup, pre-made meal delivery company, came to James Ross to develop its brand from scratch. After several brainstorming and input meetings, we commenced work on developing a logo. We designed dozens of logos and finally settled on one that felt right to both us and the client. The bright colors and expressive font conveyed a fresh, pure, and natural feel, perfectly mirroring the cuisine that My Pure Life created. Next, we designed and developed a bright, appetizing eCommerce website for clients to order from and followed that up with collateral to support the launch of the new company.


Brand development. Web design and development. Content. SEO. UI/UX. Print design.